The Hermès edition of the Apple Watch, from $1,100, on a Barenia leather double tour strap. The single and double tour box.

Hermès’ new Apple Watch

There is a Pavlovian power of suggestion about certain colours that quicken the pulse and generate a sensation of pleasurable anticipation: Tiffany & Co blue, Cartier carmine and, of course, Hermès orange. Packaging is the foreplay of the luxury experience: the rustle of the tissue paper; the neatly snipped, deftly tied ribbon; and – in the case of Hermès – the famous orange cardboard casket itself.