New challenges – and huge new opportunities! – are ahead. So here are five key emerging consumer trends to supercharge your planning. Each one is a powerful opportunity to build new products, services, campaigns, brands and more that people will love in 2020 and beyond.

1. GREEN PRESSURE
In 2020, consumers move from eco-status to eco-shame.

2. BRAND AVATARS
Human brands take powerful new form.

3. METAMORPHIC DESIGN
Consumers demand relevance as a service.

4. THE BURNOUT
Smart brands rush to help those burned by the pressures of modern life.

5. CIVIL MEDIA
Why the future of social is meaningful connections.